I craft narratives that make people think, feel, laugh, and take action.
I cut my teeth in the Boston ad agency world, earned an MFA at the Iowa Writers’ Workshop, and have spent my career helping organizations and individuals define, refine, and share their stories. I catch on fast, work even faster, and keep my ego in a cage in the basement where it can’t cause any trouble.
Messaging Strategy
I help organizations define their positioning and key messages, then make it sing with the right language and brand voice.
Copywriting
I write copy that compels people to take action: ads, websites, brochures, video scripts, and more. Taglines and naming, too.
Content
I write content people actually read, optimized for AEO and SEO: blog posts, articles, ebooks, case studies, and reports.
Coaching & Editing
I help authors, aspiring and otherwise, bring their books to life, with coaching, editing, and manuscript consultations.
From banking to biotech to beer
The majority of my advertising and marketing communications work is for B2B technology, financial and professional services, healthcare, life sciences, education, and nonprofit. I love making complex ideas comprehensible, translating strategy into story, and using Oxford commas.
What’s the word?
Jane has a true talent for distilling vast quantities of information down to the most salient points. Her style is easy to read; her methodology includes magic. I cannot imagine a writer who is more efficient and yet maintains a consistently stellar level of creativity as does Jane, all while checking her ego at the door.
DEBORAH HERNANDEZ, Healthcare Communications and Marketing Professional
To sum up Jane’s writing is to say she uses the written word, but you’d swear she was in the room talking to you. Our business is all about connecting. Yet with Jane I would add connecting memorably. I feel anyone who needs memorable communication and not ad words should tap into the power of Jane’s mind..”
DON EASDON, Creative Director
I am so glad I found Jane.
Her coaching and editing empowered me, improved my writing chops, and made me funnier. Her feedback was challenging and encouraging in equal parts. I can’t work in a vacuum, so I’m sure I will be a repeat customer.
ANDREA MORIARTY, Author
Let’s connect
Drop me a line, and we’ll talk about what you need and how I can help.
My other writing life
I’m the author of three books, including the novel The Society of Shame, which was a finalist for the Thurber Prize in American Humor in Writing.
“Brilliant Satire…A novel that takes back shame while packing a funny and poignant punch. Astutely written, with the perfect balance of humor, heartbreak, and understanding.” —Kirkus ( Starred review)
Jane Roper 